Culturally Adorned Mongolia

Client: APU Company

Project: Television Commercial for National Naadam Festival

Date: June 2025

Overview

Seattle Brand Agency, in collaboration with APU Company, produced a special commercial film for the 2025 National Naadam Festival — a remarkable project that seamlessly blended modern marketing creativity with Mongolia’s cherished cultural heritage.

Through this production, we aimed to capture the heartfelt spirit of Naadam, the pride of Mongolian sports, and the enduring dedication of national athletes in a way that inspires and resonates with viewers. The campaign was primarily directed toward Mongolian audiences, delivering not only a festive greeting on behalf of the brand but also a message that “national pride is our greatest value.”

The film’s concept focused on portraying the strength, discipline, and perseverance of athletes who embody Mongolia’s national heritage. It conveyed the idea that “true value is never achieved easily — it is built through relentless effort and commitment.”

Television video commercial

Video to link

The commercial featured Orkhonbayar.B, State Lion of Mongolia; Punsaldulam.B, nationally renowned sharpshooter; and Batbileg.B, Distinguished Horse Trainer of Mongolia — each representing their respective sports with passion and pride, adding authenticity and emotional depth to the film.

The campaign achieved impressive results, reaching over 1.9 million views and 851,000 reach across platforms. More importantly, it became a piece that deeply resonated with the Mongolian public — a vivid expression of national pride retold through the language of modern storytelling.

Team members:

Creative Director: Enkhbuyan.O

Senior Account Manager: Nomin.B

Account Manager: Khulan.B

Copywriter: Pagma.O

Director: Batmunkh.

DP: Burenbayar.O

AC: Bud.L

AD: Nomi

Gaffier: Bayarbat.P

Graphic Designer: Tsenguun.Kh

Make up artist: Urnaa