Sengur Brand New Look New Taste

Client: APU Company

Brand: Sengur

Project: PR Campaign

Date: 2025/05-2025/06

Overview

The Sengur brand was first produced and launched in August 2007, and now, 18 years later, has successfully embarked on its third rebranding. Although Sengur has long been a favorite among thousands of consumers, the brand aimed to refresh its flavor and design to meet the tastes and expectations of today’s customers. Through this rebranding, the flavor was made smoother, and the packaging’s colors and design were updated. In this project, we collaborated with the product development team, graphic designer, brewery director, and head of the marketing department to showcase how they successfully carried out the brand’s rebranding.

The team behind the Sengur brand’s rebranding presented to the audience their experience in creating the brand, developing its new identity, and successfully implementing it.

Team members: 

Creative Director: Enkhbuyan.O

Senior account manager: Nomin.B

Account manager: Amarbayasgalan.G

Videographer: Burenbayar.O

Videographer: Has-Erdene.N

Graphic Designer: Tsenguun.Kh

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