Naadam campaign 2024

Client: APU Company

Brand: Soyombo, Shiguderi, Aurug & Agar

Project: Naadam campaign 2024

Date: 06/2024-2024/7

Overview

Sea Agency has been collaborating with APU for several years and successfully executed the 2024 Naadam project. This initiative aimed to promote the consumption of locally produced goods during the Naadam holiday, encouraging consumers to support domestic brands.

As part of the project, several well-known brands, including Soyombo, Shiguderi, Aurug and Agar, participated in the campaign. The project encompassed a multi-faceted marketing approach, which included:

• A compelling video campaign showcasing the significance of local products during the holiday season

• An influencer marketing campaign leveraging popular figures to drive awareness and engagement

• Media buying to maximize reach across various platforms

This campaign effectively strengthened brand visibility, enhanced consumer engagement, and reinforced the importance of supporting local businesses during one of the most celebrated holidays of the year.

Team members:

Creative director: Enkhbuyan.O

Senior Account Manager: Nomin.B

Account Manager: Nyamkhishigt.D

Assistant Manager: Munkhbayar.E

Videographer: Amin-Erdene.P

Videographer: Bud.L

Videographer: Has-Erdene.N

Graphic Designer: Tsenguun.Kh

Production Assistant: Enkhbayar.U

Production Assistant: Temuulen.D